L’idée est de comprendre l'état actuel des choses, en évaluant ce qui existe (ce qui implique qu’il y a déjà un existant). Cela donne une base de référence pour identifier les points forts à conserver et les faiblesses à améliorer.
En se concentrant sur ces quatre éléments, vous pouvez obtenir une bonne compréhension de l'e-réputation et identifier les domaines clés pour des améliorations potentielles.
Pour auditionner l’existant on va se baser sur :
OUTILS UTILES POUR VOS RECHERCHES
Voici deux outils performants que vous pouvez utiliser pour évaluer et analyser l'état actuel de votre e-réputation.
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width="40px" /> Brandwatch → Lien du site
C’est une plateforme d'écoute et d'analyse des médias sociaux qui permet aux entreprises et aux organisations de comprendre et d'analyser les conversations en ligne autour de leurs marques, produits, secteurs d'activité, ou de tout autre sujet d'intérêt.
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C’est un moteur de recherche spécialisé dans la recherche de personnes sur Internet. Il explore plusieurs réseaux sociaux, blogs, sites d'informations et autres sources en ligne pour trouver et compiler des informations sur des individus.
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