Se construire une réputation demande une patience infinie, alors qu'il ne faut qu'un instant pour la briser. Garder en tête qu’une mauvaise réputation s'enflamme aussi rapidement qu'une étincelle peut déclencher un incendie.

Et les pompiers ne le diront jamais assez, prévenir vaut toujours mieux que guérir. Une fois l'incendie déclenché, les dégâts peuvent être irréparables.

Pour se protéger de cela, il est préférable de veiller avant qu'aucune étincelle ne soit allumée.

SUIVRE L’ACTUALITE

Outre votre entreprise, votre marché peut-être victime d’une mauvaise réputation.

Il est donc essentiel, en amont, de rester constamment informé de l'actualité. Assurez-vous d'être à jour sur les dernières nouvelles, les tendances actuelles, les éventuels points de friction et de les sujets sensibles dans votre domaine. Une telle vigilance vous permettra non seulement d’anticiper d'éventuelles crises, mais aussi d’identifier de nouvelles opportunités et réagir promptement aux évolutions.

Pour rester informé :

OUTILS DE SURVEILLANCE

Voici 2 outils, connus dans le monde du marketing digital, ils permettent de suivre en temps réel les mentions et références des marques, produits ou sujets spécifiques sur le web et les réseaux sociaux.

<aside> <img src="data:image/png;base64,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" alt="data:image/png;base64,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" width="40px" /> Google Alerts Lien du site

Un service gratuit qui envoie des notifications par e-mail lorsque de nouveaux contenus correspondent à des termes de recherche spécifiés par l'utilisateur apparaissent sur le web. Il permet aux utilisateurs de surveiller et de rester informés sur des sujets ou des mots-clés spécifiques, facilitant ainsi la veille sur des thèmes d'intérêt.

https://www.youtube.com/watch?v=qvnLhXa8ftw

</aside>

<aside> <img 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" 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width="40px" /> Mention → Lien du site

Extrêmement performant et très facile à prendre en main, il permet aux marques de gérer leur présence digitale en quelques clics.

En effet, créez un compte et indiquez le nom de votre entreprise. Dès qu’un internaute la mentionne, vous recevrez une notification par mail et vous pourrez ainsi suivre votre e-réputation. Notez que Mention est gratuit dans la limite de 250 mentions annuelles. Au-delà, il faudra vous acquitter d’un forfait.

La plateforme est payante, cependant, elle offre 14 jours d'essai gratuit. Cela vaut vraiment le détour ; j'ai été stupéfait par son efficacité. Si vous souhaitez une démo, n'hésitez pas à me le faire savoir.

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